Google’s new approach to China

In an announcement on official Google blog site, David Drummond, SVP, Corporate Development and Chief Legal Officer of Google announced a new approach taken by Google towards conducting business in China. So far Google was playing by the rules set by Chinese government despite a lot of criticism from human rights groups as well as people in the industry who want to see the Internet free from any restrictions. But according to Google the attacks on its servers from Chinese attackers had forced it to withdraw voluntary censorship from google.cn search engine.

Google is a great brand which is built on the principles of free flow of information. This principal was severely compromised when in recent times Google acquesed to Chinese Government’s demands on putting certain restrictions on Internet search. A lot of people who followed the rise of Google felt that was a bad move on part of the world’s highly respected technology company. While now Google is trying to return to its principled stance, they need to be careful not to become a party in the ongoing and upcoming tussle between the world’s two biggest economies namely United States and China. Both of these countries do need each other more than they hate the strategic influence of each other. By unwillingly becoming a part of power politics Google might damage its great brand in this part of the world where public is not very much afraid of the rise of the China. Therefore it’s in the Google’s interests to play the role of a techprenuer which is focused on simplify the world and thus making money.